Have you ever released a video online, only to have a few people watch it? It’s a story we hear often from organizations that have invested considerable time and money in creating video content and didn’t get the results they hoped for.
Sometimes videos fall flat because the video isn’t compelling. But more often than not, videos fall flat because of poor distribution. The video is compelling, but nobody ever sees it.
How do you get people to actually see your video content online? What do you need to consider when it comes to video distribution?
That’s what our conversation is about in this episode of our Fireside Chat series. I sat down with video expert Dan West, Executive Producer at Blue Key Media, to explore the in’s and out’s of an effective video distribution plan.
About the Fireside Chat Series
Every month, we sit down (yule log blazing) with local video experts and marketing gurus to discuss video-related topics, helping businesses and nonprofits discover how to get the most out of their video marketing efforts.
A Video Distribution Case Study
We write about this topic because we’ve seen the results. We recently helped a local organization get their video seen by the right people at the right time, generating a large boost in awareness without a single dollar of ad spend.
To learn more, view our case study – How a Recycling Program Became a Community Success Story.
Schedule a free, no-pressure consultation to discuss your video goals and how we might partner with your organization to help accomplish them with effective video content and a solid distribution plan.