BLUE KEY INSIGHTS

Insights and tips from our video producers on how your business, nonprofit, or agency can leverage video content to its fullest potential.

 

Fireside Chat | Season 2, Episode 2: Making Your Virtual Event Memorable

On top of logistical complications, taking your event digital brings the challenge of keeping people engaged from afar. That’s what our conversation is about in this episode of our Fireside…

Fireside Chat | Season 2, Episode 1: Transitioning to Virtual Events

Should you cancel, postpone, or digitize your upcoming event? Amid COVID-19 restrictions, many are choosing to host their events online. That’s what our conversation is about in this episode of…

Resources to Enhance Your Videos

During this social isolation experiment, you may be wondering what options there are for your marketing content. Video is still king, even more so now. So what resources should you…

7 Simple but Effective Ways Your Business Can Leverage Video During Quarantine

During these strange and challenging times, video content is as useful a tool as ever. That’s why we’ve come up with some quick and easy ways your business can use…

Meet Jared, The Newest Member of Blue Key Media!

These are exciting times at Blue Key Media. We’re growing! And we’d like to introduce you to our new editor, Jared Myers.

Fireside Chat | Episode 5: Bringing Teams Together With Data & Content

Don’t customers get a better experience when sales, marketing, and service teams work in unison? How can every department contribute to a library of shared video resources? That’s what our…

Fireside Chat | Episode 4: Creating Goodwill With Stakeholders Through Video

Where does video fit into an organization’s strategic communications? How can video be leveraged to shape stakeholder perceptions of your brand? That’s what our conversation is about in this episode…

Fireside Chat | Episode 3: Video for SEO and Website Optimization

Can video content improve your search rankings on Google? How can video be used on your website to make it perform better for your business? That’s what our conversation is…

Fireside Chat | Episode 2: Video and Content Marketing

How does video fit best into your content marketing strategy? Which types of videos are most effective, and which ones fall flat? That’s what our conversation is about in this…

How Video Helped a Nonprofit Raise Over $500,000 In One Night | Case Study

The Client | University of Minnesota Foundation The University of Minnesota Foundation raises funds to support the facilities, care and research that make University of Minnesota Masonic Children’s Hospital among the nation’s best children’s…

Fireside Chat | Episode 1: Video Distribution

Have you ever released a video online, only to have a few people watch it? It’s a story we hear often from organizations that have invested considerable time and money…

The Stories You’re Not Telling | Why Your Nonprofit Is Struggling To Raise Donations

Chances are, your nonprofit relies on a variety of revenue streams to fund its operations. And it’s also likely that charitable contributions are a key source of financial support.

5 Examples of Effective Recruitment Videos for Manufacturing Companies

As a manufacturer, how do you attract and retain skilled workers when the talent pools are dry and the competition is steep?

Why Every Software Company Needs an Explainer Video

In a sentence or two, I need to convince you that this post is worth reading. In the same way, you have very little time to convince potential customers that…

How Plyo App Acquired More Users For Less Using Video | Case Study

The Client | Plyo App Plyo is an app that rewards students for exercising on campus. The rewards are legit, ranging from free food at local restaurants to exclusive discounts on clothing…

The Power of Video Storytelling for Non-Profits | Video Case Study

The results of the FashionFest event video was more than any of us could have asked for. It was the largest FashionFest to date, raising over $400,000 to benefit the…

Explainer Video for Plyo App | How We Made It and What We Learned

We love to collaborate with people who are doing great things. That’s why we had such a good time working with Peter and his team to create a video for…

How a Recycling Program Became a Community Success Story | Video Case Study

Lyon County Environmental Department was looking to reduce the number of mattresses that were being thrown in the landfill. Every mattress that was brought to the landfill took up valuable…

Webinar Recap | How to Plan and Budget for Video in Your 2019 Marketing Strategy

We ended 2018 with a bang, hosting our first webinar ever. In case you missed it, here’s a recap with our key takeaways and a full video replay.

How are marketing videos made? Unpacking the video production process.

Lights. Camera. Action! Your video strategy has been meticulously thought out, the creative direction planned. Now it’s time to produce your marketing video, but you aren’t sure how the process…

Employee Spotlight | Dan West, CEO & Executive Producer

Hello! I’d like to introduce you to Dan West. Dan is the founder of Blue Key Media, and probably one of the most ambitious people you’ll meet. He’s a yes…

Why So Many Videos Fail

When a video fails, it’s a big let down. To the business, and to us. As video producers, there’s nothing more discouraging than creating videos that never get seen, more…

The Framework For Effective Video Marketing

Over the years, we’ve been approached by dozens of businesses and organizations with a desire to create video content. And we discovered an interesting distinction between those inquiries. There’s two…

How to Choose the Right Video Production Company for your Project

You’ve got an idea– a vision. It’s a video with rainbows and unicorns that you’re sure will be a success! But where to start? How do you choose the right video…

We Hired a Creative Director

It’s true! We hired a Creative Director, Mark, the other week. It’s an exciting time for Blue Key Media with an endless amount of opportunity in sight. But why did…